Valuetainment Art Basel Miami Mockup
for Artist Brady Matthews
Project Overview:
We were excited to create a digital mockup for artist Brady Matthews. This mockup was designed as a pitch for the Valuetainment company, detailing Brady's vision for a unique painting intended for Art Basel Miami.
Our Role and Contribution:
As the digital artist behind the mockup, we translated Brady's rough idea into a visual representation. Then, we infused an interpretation of his concept into the design, creating the mockup digitally from scratch. This visual aid was crucial in Brady's successful pitch to the Valuetainment team.
Purpose and Outcome of the Mockup:
The primary aim was to bring Brady's concept to life, providing a tangible visualization for the Valuetainment team. Interestingly, the final artwork evolved significantly from the initial mockup, showcasing the dynamic nature of artistic collaboration.
Project Status:
The project has since been completed. The final artwork was showcased at Art Basel Miami, receiving acclaim and signatures from numerous celebrities, as documented by Valuetainment.
Creative Process:
The creative approach involved integrating the iconic Valuetainment logo into the design. Using Adobe Photoshop, we crafted outlines and experimented with bleed effects to simulate a stenciled, spray-painted look. This technique was also applied to the lettering and Art Basel insignia, creating a cohesive and striking visual piece.
Reflection:
Participating in this project was a thrilling experience. It was incredibly fulfilling to see our digital mockup contribute to a more significant artistic endeavor that captivated the attention and admiration of a broad audience at Art Basel Miami. Being a part of this creative journey, even in a small way, was rewarding.